Personas emphasize user-centric design
Bubbly Becca
Persona developed to analyze a digital concept that’s goal would be to encourage more voters in local elections.
User journeys are hypothetical by nature, but it forces the designer to be in the user’s shoes. This user journey takes Bubbly Becca through the digital experience and tracks her thoughts and feelings while using the app.
Secondary user journey for a different persona: Charlie Smith.